Top Tips for Neighborhood Marketing with Door Hanger Printing
In case you run a local business, neighborhood marketing is the key to its success. Mailers is a great promotional tool but you can increase brand awareness by using door hanger printing that reaches out to the right customers when they walk into their home.
In case you are all set to jump into neighborhood marketing, use these tips for door hanger printing to ensure your campaign’s success.
Set a Success Goal
Before you begin designing and printing the door hangers, you have to understand what you want to achieve with the campaign. Do you want to increase your sales or leads? Would you like to increase your social media followers? Translate it into a quantitative goal, which you can track to determine your campaign’s success.
Understand Your Neighborhood
To ensure you are successful with neighborhood marketing, you have to be specific, targeting regions, which are most likely to include the primary audience. There are many tools that you can use to uncover statistics about the local neighborhoods, including race, age, and other demographic details. Do your research and plan out the locations, accordingly.
Create Neighborhood Exclusivity
Make sure that you are treating your customers like VIPs. You can include a phrase like ‘a special deal for the residents of Vancouver’. It will make the cheap door hangers feel more exclusive. Another way to be exclusive is to add a message, such as
’10 homes in your neighborhood have already availed this offer.’
It leverages the power of the fear of missing out. Thus, it will push your customers who are on the fence to take action.
Include a Sense of Urgency
Including a deadline in the door hangers is a strategic way to create a sense of urgency in your target customers. Use words, such as ‘only a few spots left’ or ‘limited time offer’. It will get your potential customers to act. Make it clear in your call-to-action along with how they can make the most of the offer to get the maximum value.
Highlight Testimonials
Kantar Media’s study has shown that just 33% of people trust brand advertising in comparison to roughly 70% who trust review websites. Modern-day customers are more likely to put their faith in reviews from real people, even when they do not know them. To make the neighborhood marketing successful, add a short testimonial on door hanger online printing Canada.
Attract Them with a Compelling CTA
The call to action in the door hanger is what makes or breaks your door hanger marketing campaign. Write a call to action that drives your customers to take the next steps. It has to encourage them to visit your website or give you a call. The idea is to choose a CTA that is based on the goals you have decided upon. This is the reason it is important to decide on the goal, first.
Add Interactive Content
Interactive content that you are printing on the door hangers will make your marketing campaign stand out. Instead of depending on stagnant images, encourage your target customers to use their phones to interact with the door hanger. The best way to drive your customers from the door hanger to the website is to add a QR code. QR codes are the ideal way to get customers from the door hangers to the website or social media page.
Track Your Efforts
Printing your door hangers with the help of print services online is not enough. you need to know you have met your initial campaign goal. For this, you have to track your campaign. A great way to do that is to use a promo code based on the neighborhood’s name you are targeting. When you use a promo code, you will know why they have converted and also the neighborhood they have come from.
Summary
Cheap door hangers can be used as a neighborhood marketing tool. But it has to be done right. Here is how you can do it.